2022 - Logo Design

This design was a blank slate for a local cut flower farm that was about to open shop. The process began with general directives, in that the client wanted a logo that could be stamped, but mostly free reign on initial concepts. Three concepts were created to allow for the client to understand the potential in the brand and which direction they would most like to pursue.

Once a concept was chosen we were off to the races!

The final design captures the brand’s homegrown roots while staying true to the stamp concept. Ultimately, I was able to create both a combination mark as well as a word-mark alternative for the final design. The word-mark is able to be made into a stamp, as requested by the client, while the combination mark is better used for general branding.

The main typeface is a modified version of Wreath from InSign Design. By hand, I added the embellishments around the letters to create the effect of growth and flower buds.

Helping local brands on their quest to find their brand voice is an awesome experience!

Minimalistic early iteration of the Darling Buds logo. Rectangle with budding flowers in the centre. Thick and chunky block lettering.Early iteration of the Darling Buds logo. Teal and light pink with traditional calligraphy and a hand illustrated dahlia in the background.Sketched version of the final logo design.Early iteration of the Darling Buds logo. Teal and beige with swooping and thick cursive lettering.

Ideation for this logo began with the client’s request for the design to be able to be turned into a stamp for the flower paper that wraps around the bouquets. With that in mind I set out to draft concepts that used negative space and solid lines that could be recreated in that medium.

The final product showcases the stamp-like quality the client sought and brings in a self-modified typeface to suit the natural and homegrown roots of the brand. The dahlia flower in that was incorporated into the final design was a nod to the client's favourite flower, which they also grow on the farm!

Large colourful bouquet of flowers. A card is nestled amongst them that has the Darling Buds logo printed on it. Click through to go to the Darling Buds page.Flat surface covered in evenly spaced stickers with the Darling buds logo on them.Large bouquet of pink and white flowers. The Darling buds logo is nestled in the centre of them.